What Percentage of Women Have Sex Toys? Stats & Trends

Curious about what percentage of women have sex toys? You're not alone. Recent surveys reveal that between 57% and 72% of women in the United States have used sex toys at some point in their lives, with vibrators being the most popular choice.

Sex toy ownership and usage have increased dramatically over the past decade as stigma decreases and sexual wellness becomes mainstream. This guide explores the latest statistics on how many women use sex toys, how many men use sex toys, and what these trends tell us about changing attitudes toward pleasure and self-exploration.

Sex Toy Ownership Statistics: The Big Picture

Multiple reputable surveys have tracked sex toy ownership and usage over the years. Here's what the data shows:

Women's Sex Toy Ownership

The upward trend is clear: more women are embracing sex toys as part of their sexual wellness routine.

Men's Sex Toy Usage

While women lead in ownership, men are catching up:

• 60% of men have used a sex toy at least once (2025 Handy Survey).
• 40% of men have never used a sex toy (2025 Handy Survey).
• 54% of men report having used a vibrator (Bedbible, 2024).

The gender gap is narrowing as awareness grows about male-specific toys like strokers, prostate massagers, and automated devices.

Couples Using Sex Toys

Sex toys aren't just for solo play:

• 45% of couples have used toys together during partnered sex.
• Couples who use toys report higher sexual satisfaction and better communication about desires.

Why More People Are Using Sex Toys Than Ever Before

Several cultural and market shifts explain the surge in sex toy ownership:

Reduced Stigma

Sex toys are no longer taboo. Mainstream retailers like Target and CVS now stock vibrators alongside personal care products. Celebrity endorsements and sex-positive influencers normalize conversations about pleasure.

Better Product Quality

Modern sex toys feature:

• Body-safe materials (medical-grade silicone, ABS plastic).
• Rechargeable batteries instead of disposable ones.
• Waterproof designs for easy cleaning and shower use.
• App connectivity for long-distance control and customization.

Increased Access

Online shopping offers:

• Discreet packaging that protects privacy.
• Detailed reviews to help buyers choose the right product.
• Wide selection beyond what physical stores carry.
• Educational content that demystifies sex toy use.

Explore body-safe options at Jissbon, where quality and discretion are priorities.

Health Benefits

Research links sex toy use to:

• Improved sexual function and orgasm quality.
• Stronger pelvic floor muscles (especially with Kegel toys).
• Better body awareness and self-confidence.
• Stress relief through endorphin release.

How Many Women Use Sex Toys? Breaking Down the Data

Let's dive deeper into what percentage of women use sex toys and what types they prefer.

Most Popular Sex Toys for Women

Why Women Choose Sex Toys

Women report using sex toys for various reasons:

• Solo pleasure – 78% use toys during masturbation.
• Partner play – 52% incorporate toys during sex with a partner.
• Orgasm assistance – 65% find it easier to orgasm with toys than without.
• Exploration – 43% use toys to discover what feels good.
• Medical reasons – Some use toys as recommended by healthcare providers for pelvic floor therapy.

Age Demographics

Sex toy use varies by age:

• 18–29 years old – 68% have used sex toys.
• 30–44 years old – 73% have used sex toys.
• 45–60 years old – 61% have used sex toys.
• 60+ years old – 42% have used sex toys.

Younger generations show higher adoption rates, likely due to greater exposure to sex-positive messaging online.

How Many Men Use Sex Toys? Closing the Pleasure Gap

Historically, men used sex toys less frequently than women. However, recent data shows significant growth in male sex toy adoption.

Types of Sex Toys Men Use

Why Men Use Sex Toys

Men report using sex toys for:

• Novelty – 62% want to try something new.
• Enhanced solo sessions – 58% use toys during masturbation.
• Prostate health – 24% use prostate massagers for wellness.
• Partner play – 41% use toys during sex with a partner.
• Stamina training – 19% use toys to practice lasting longer.

Explore options like a male stroker designed for realistic sensations and hands-free pleasure.

Barriers Men Face

Despite growing acceptance, men face unique challenges:

• Stigma – Society often associates male sex toy use with weakness or inadequacy.
• Limited awareness – Many men don't know what toys exist or how to use them.
• Marketing gaps – Sex toys for men receive less mainstream advertising than those for women.
• Fear of judgment – Men worry about partners or peers discovering their toys.

Breaking down these barriers requires continued education and normalization of male pleasure products.

How Many Couples Use Sex Toys Together?

Sex toys aren't just for solo play. Many couples incorporate them into partnered sex to enhance intimacy and pleasure.

Couples' Sex Toy Statistics

• 45% of couples have used sex toys together at least once.
• 32% of couples use toys regularly (monthly or more often).
• Couples who use toys report 23% higher sexual satisfaction than those who don't.

Popular Toys for Couples

• Vibrating cock rings – Provide clitoral stimulation during penetration.
• Wearable vibrators – Worn during sex for hands-free pleasure.
• Remote-controlled toys – One partner controls the other's pleasure.
• Prostate massagers – Used during anal play or pegging.
• Double-ended dildos – Allow simultaneous penetration for both partners.

Benefits of Using Toys as a Couple

• Increased variety – Prevents sexual routines from becoming stale.
• Better communication – Discussing toy preferences opens dialogue about desires.
• Enhanced orgasms – Toys provide consistent stimulation that hands or bodies can't always achieve.
• Reduced performance pressure – Toys take the burden off one partner to "do it all."

For couples exploring together, check out sex toys for couples designed for shared pleasure.

What Do These Statistics Tell Us?

The data reveals several important trends:

Sex Toys Are Mainstream

With over 70% of women and 60% of men reporting sex toy use, these products are no longer niche. They're a normal part of sexual wellness.

The Gender Gap Is Narrowing

While women still lead in ownership, men are adopting sex toys faster than ever. This shift reflects changing attitudes about masculinity and pleasure.

Quality Matters

As the market matures, consumers prioritize body-safe materials, rechargeable batteries, and thoughtful design over cheap novelty items.

Education Drives Adoption

People who understand how sex toys work and what benefits they offer are more likely to try them. This highlights the importance of accessible, shame-free information.

Solo and Partnered Use Both Matter

Sex toys serve dual purposes: enhancing solo pleasure and enriching partnered intimacy. Both uses are equally valid and common.

Common Myths About Sex Toy Ownership

Despite widespread use, several myths persist. Let's debunk them:

Myth 1: "Only single people use sex toys."

Reality: 45% of couples use toys together. Many partnered individuals also use toys solo.

Myth 2: "Using sex toys means something is wrong with your sex life."

Reality: Toys enhance already healthy sex lives. They're tools for pleasure, not substitutes for partners.

Myth 3: "Men who use sex toys are less masculine."

Reality: Masculinity and pleasure aren't mutually exclusive. Self-care includes sexual wellness.

Myth 4: "Sex toys are addictive and will make you unable to orgasm without them."

Reality: No scientific evidence supports this claim. Toys simply provide consistent, targeted stimulation.

Myth 5: "Expensive toys are always better."

Reality: While quality matters, many affordable toys perform excellently. Prioritize body-safe materials and good reviews over price.

How to Choose Your First Sex Toy

If you're new to sex toys, here's how to start:

For Women

1. Identify your goal – Clitoral, G-spot, or dual stimulation?
2. Start small – Bullet vibrators or slim G-spot toys are beginner-friendly.
3. Choose body-safe materials – Look for medical-grade silicone or ABS plastic.
4. Read reviews – Learn from others' experiences.
5. Set a budget – Quality toys start around $30–$50.

Consider a clitoral vibrator for precise external stimulation.

For Men

1. Decide on solo or partnered use – Strokers for solo, cock rings for couples.
2. Consider sensation type – Suction, vibration, or thrusting?
3. Check material safety – Avoid porous materials like TPE when possible.
4. Look for easy cleaning – Removable sleeves or waterproof designs simplify maintenance.
5. Start with basics – Manual strokers before automated models.

For Couples

1. Discuss together – Both partners should agree on the toy choice.
2. Prioritize versatility – Toys that work for solo and partnered play offer more value.
3. Try remote-controlled options – Great for power play dynamics.
4. Focus on shared pleasure – Vibrating cock rings or wearable toys benefit both partners.

Taking Care of Your Sex Toys

Proper care extends the life of your toys and keeps you safe.

Cleaning After Each Use

1. Rinse immediately – Don't let bodily fluids dry on the toy.
2. Wash with mild soap and warm water – Scrub gently, especially textured areas.
3. Rinse thoroughly – Soap residue can cause irritation.
4. Dry completely – Air dry or pat dry with a lint-free towel.
5. Store properly – Keep in a breathable pouch away from direct sunlight.

Material-Specific Care

• Silicone – Boil for 3–5 minutes for deep cleaning (remove electronics first).
• ABS plastic – Wipe with toy cleaner or alcohol wipes.
• Porous materials (TPE/jelly) – Always use condoms; replace every 6–12 months.

For detailed cleaning instructions, see Healthline's guide to cleaning sex toys.

Frequently Asked Questions

What percentage of women use sex toys?

Between 57% and 72% of women in the United States have used sex toys at some point, according to surveys from 2020–2025. Vibrators are the most popular type, with 69% of women reporting use. Younger women (ages 18–44) show higher adoption rates than older generations.

How many men use sex toys compared to women?

Approximately 60% of men have used sex toys, compared to 72% of women (2025 data). The gender gap is narrowing as awareness grows about male-specific toys like strokers and prostate massagers. Men aged 18–35 show the fastest adoption rates.

Do couples use sex toys together?

Yes, about 45% of couples have used sex toys together during partnered sex. Couples who incorporate toys report higher sexual satisfaction and better communication about desires. Popular choices include vibrating cock rings, remote-controlled vibrators, and wearable toys.

Why are more people using sex toys now than before?

Increased use stems from reduced stigma, better product quality (body-safe materials, rechargeable batteries), easier online access with discreet shipping, and growing awareness of sexual wellness benefits. Mainstream retailers now stock sex toys alongside personal care items.

Are sex toys safe to use?

Yes, when made from body-safe materials like medical-grade silicone or ABS plastic and cleaned properly after each use. Avoid porous materials (jelly, rubber) that harbor bacteria. Always follow manufacturer instructions and stop if you experience discomfort.

What's the most popular sex toy for women?

Vibrators (all types) are the most popular, used by 69% of women. Within that category, bullet vibrators for clitoral stimulation and rabbit vibrators for dual G-spot and clitoral pleasure lead in sales. Wand massagers follow closely for their powerful external stimulation.

Conclusion

What percentage of women have sex toys? The answer—over 70%—reflects a major cultural shift toward normalizing pleasure and sexual wellness. As stigma decreases and quality improves, both women and men are embracing sex toys as valuable tools for self-exploration and intimacy.

Ready to explore? Discover our curated collection of sex toys for women designed with your pleasure and safety in mind.